🔥 Overview
Outreach is not just about volume — it’s about precision, personalization, and positioning. The Deal Closer System is designed to help you generate consistent leads, engage cold prospects like a human, and convert at a much higher rate than standard “spray-and-pray” tactics.
Built entirely in Notion, this system includes prompt stacks, performance dashboards, response workflows, and A/B testing frameworks. Whether you’re DM’ing startup founders on X or emailing SaaS CEOs, this system will adapt.
🧠 The 4-Pillar Outreach Framework
Pillar | Goal | Tools Used | Notes |
1. Precision | Identify & qualify ideal targets | ICP Template + Persona Map | No more random outreach |
2. Personalization | Tailor each message with a hook | GPT Prompt + Data Scraper | Use their content, not yours |
3. Positioning | Pitch value, not features | Problem-Solution-Offer formula | Every message sells transformation |
4. Persistence | Multi-step follow-up that feels human | Follow-up Generator + Schedule | 4x conversion increase |
🧰 GPT Prompt Stack
1. Cold DM Generator (Twitter / LinkedIn):
"Write a short, casual message to a [niche] founder who's struggling with [pain point]. Use a compliment about their recent [tweet/post] and end with a curiosity CTA."
2. Cold Email Generator:
"Write a 3-line cold email for a [niche] operator who’s spending too much time on [task]. Focus on the outcome, not the process."
3. Follow-Up Prompt:
"Generate 3 friendly follow-ups spaced 2–3 days apart that feel personal, not templated. Include variations in tone."
4. Objection Reframer:
"Here’s the objection: '[copy/paste objection]'. Respond with a calm, reassuring reply + CTA to re-engage."
🧪 A/B Testing Board (Notion Table)
Variant | Hook Used | CTA Style | Response Rate | Notes |
A | ROI-focused | Soft ask | 14% | Worked best on SaaS CEOs |
B | Pain-driven | Direct ask | 9% | Too aggressive for early founders |
C | Personal win | Ask for call | 19% | Top performer |
Use this table to track every message variant you send. Adjust your strategy weekly.
📊 Outreach KPI Tracker (Graph Layout)
Weekly Metrics:
- Total Messages Sent
- Replies Received
- Booked Calls
- Deals Closed
📈 WEEKLY OUTREACH STATS (EXAMPLE)
Messages Sent → ▇▇▇▇▇▇▇ 70
Replies → ▇▇▇▇▇ 35
Calls Booked → ▇▇▇ 12
Closed Deals → ▇▇ 4
Graph this using a Notion database with a formula field for conversion rate.
🧭 Notion CRM Tracker Template
Name | Platform | Outreach Date | Status | Response | CTA Sent | Notes |
James (SaaS) | LinkedIn | Apr 10 | Replied | Positive | Sent demo | Hot lead |
Lisa (Coach) | Twitter | Apr 12 | Ignored | - | Follow-up 2 sent | Wait |
Use filters and tags to create views by status (Hot, Warm, Cold) and sort by reply date.
🔁 Outreach Automation Ideas
Using Zapier:
- New lead in Google Sheet → Trigger outbound email via Gmail
- Calendar event → Auto-send Loom with agenda
- Twitter follow → Add to CRM for DM tracking
Using Make (Integromat):
- Scrape posts with keyword → auto-GPT prompt to generate custom reply
🔚 Final Word
This is not a “spray-and-pray” system. This is precision outreach, powered by AI and data, structured in a Notion cockpit that tracks everything. If you follow this system daily, you’ll never say “I don’t have leads” again.
🧠 Execute 5–10 messages per day. 🛠 Review performance every week. 📈 Optimize copy, timing, and tone.
You're not building a list — you’re building a pipeline.
Ready to deploy?